Attribute Matching

Attribute Matching is a simple method which breaks down stereotypes which are very common among many of us.

Procedure for use:

1. Come up with a procedure or process that is totally different from the process or product to be improved.

2. List attributes of the new product or process.

3. Apply each attribute to the product or process being considered and arrive at alternative solutions.

Example for use:

Let us say that we want to design a method of work, which is as interesting as a holiday. I would then list out the attributes of holiday as follows:

A holiday is a time when you can
• go away on picnics and play games and listen to music
• meet new people
• enjoy leisure time activities and different sports like canoeing and water skiing
• catch up on your reading
• spend more time with your family

Now, in attribute matching, you apply each of the attributes to the work situation. For example, you say my work will involve spending more time with my family. This can lead to the idea that families can be invited to the work place or helped to take up jobs in your work place. Besides, family get-togethers every week will also provide opportunities for family members to get involved in contributing to the individual company as in telemarketing or summer jobs for children. Both ideas are being implemented in many corporations.

Experiential attribute matching involves imparting feelings and ideas from an experience − like going to a movie or eating a durian.