Understand the Environment of Creativity

The value system of a company can provide the environment for creativity. People can do their best if their work is: ‘Good for the country, employees, customers.’ Or as the Honda mission statement puts it ‘Joy to the employee, joy to the customer and joy to the country’. The typical corporate atmosphere is competitive and ruthless. People rush to satisfy their selfish desires for glory and the limelight. Anyone standing in the way is viewed with anger and hatred. In such an environment, the individual uses 50% of energy protecting his ego and his turf. So much energy is wasted on one-upmanship and putting others down. The ability of the group to function is therefore severely compromised. How much better to work in the nurturing environment? Here a person does not feel the separation between himself and others. He wants others to do as well as himself. He competes only with himself in the search for excellence. He acknowledges the champion in everybody. The person does not develop a single-minded infatuation with his own ideas but accepts the reality that others also can have great ideas. It is important to understand that we can have a win-win environment. In such an environment everyone will be willing to take risks and go through the process of failures. He knows that in an experiment, there are no failures - only feedback.

Preserving Forests and Water

The recent cyclone in Chennai, Vardha last December, uprooted 100 year old trees and turned green Chennai to a sad brown town. Unless each of us makes an effort to replace these portable oxygen factories, Chennai and its environment will suffer a shortage of rain and shade. Forests cover 1/3 of the earth’s surface. They sustain 1.6 billion people as a source of livelihood. More than 80% of all creatures, animals, plants and insects live in these forests. Yet 13 million hectares of forest are destroyed every year and account for 20% of the global green house gas emissions. The World Bank’s starting point now is to ask how can practices that have often led to significant forest degradation, tax evasion and corruption, be reformed, so that forests contribute more revenue to the State, produce more and better jobs, and result in more sustainable development? Forests are critical for the planet’s supply of water through rain. Their roots protect ground water supply while preventing soil erosion. Forest watersheds and wetlands supply 75% of the world’s fresh water supplying, one third of our cities drinking water. Forests act as natural water filters. Manoel Sobral Filho, Director of the UN Forum for Forests, speaks of massive growth of populations in Africa and Asia reaching 8.4billion people in 15 years. Some of the world’s largest cities depend on our forest water resources: Durban, Jakarta, Rio De Janeiro, Bogota, New York and Madrid. 75% of all fresh water is provided through forest catchments. Over 42% of the world’s workforces are heavily water dependent. Forests are a natural safety net during famine providing fruits, leaves, grains, nuts, timber and wood. After the devastating floods on the Yangtze river in China, reforestation using economically productive trees like chestnut, ginko and bamboo, helped boost average annual income by 150% between 1998 and 2014. In Ethiopia’s Great Rift Valley, forest co-operatives were used to encourage natural regeneration by limiting wood, charcoal and fodder extraction. This improved water availability for 65000 people. Physical and financial security of communities can be greatly enhanced by growing more trees and regenerating forests. In Liberia, timber was once used to buy weapons and fuel. Today forest co-operatives have changed everything. So every year, plan to plant one tree a month in a protected area in your house, in a school or a community centre. Take your own steps to preserve water and planet earth. Dr. Rekha Shetty Water Warrior

Set and Share Your Goals

Work life is so pervasive that often all other aspects of the individual whither away. A key challenge, when companies are tracking stretch goals is maintaining work life balance. Top management would also benefit from attending this presentation. Let each person set their personal goals for the year and share it with a buddy who will work with them for the next 90 days. Let them become familiar with the 4 quadrants of their lives. Here are some key suggestions. 1. Can Saturday be a day when child friendly facilities are provided? A facilitator creates a Kid power day at ICICI. 2. How can families be involved to support organizational goals? 3. Can social life be improved by corporate social responsibility activities? Try getting everyone to participate in a tree planting day. 4. Can the team be taught Yoga and Meditation? 5. Is a corporate gym or membership to one, like yearlong matches (cricket or Kho Kho) be a possibility. 6. Can a counsellor be on call or can volunteer staff members be trained as counsellors? 7. How can the company enable individual talents to flower. How about a monthly ‘Talent Evening’?

Building Co-operation within the company

Encourage top management to observe signs of conflict and co-operation. You can understand whether a company is doing well by :  The look in the people’s eyes.  The way they walk  The quality of the interaction.  You can see the effect of the positive field by how people help each other and share information. Constraint, Control and Compliance, reduces the positive field. Top down – constraints – cuts out the joy Bosses should exist to help people win. Explore co-operation within the organization. Identify conflicts and ask for suggestions to defuse them. Walk around the departments to identify potential problem areas. Encourage small group discussion and bonding.

Avoiding Negativity

The change management module provides an opportunity to share information of ways to avoid the negative field. Some of our careless phrases destroy ideas, unconsciously. Remove the negative emotions like anger, fear and revulsion from the team, like thorns from your foot.  Rewarding team creativity enhances teamwork  Share interesting articles.  Appreciate and award good performance even in bad times – this will keep employee morale high  Make every meal an enjoyable experience: improve the place, make it clear colourful and musical. Set dishes out attractively and chew slowly to appreciate the full flavour of the foods you eat.

Design communications

Ensure that all stake holders start with the same assumptions about what is required. Often each member of the team has limited knowledge about the product, thus reducing his chances of achieving success. They are like the six blind men and the elephant. Each touched a different part of the elephant and mentally imagined the elephant like a fan, a pillar and a large pipe. Some thinking tools like 6M help all stake holders to have a unified vision of the product. Communication needs to be clear and consistent. The mode of communication should be relevant to the participants. There is no point using e-mail, if when most have no access to the internet. The communication should create excitement. The Innovation Initiative for young executives in Ashok Leyland was kicked off with a contest. The prize an I-Pod. The communication should encourage response. Communication about problems can be through Ideation Corners, where participants are encouraged to write their solutions. Usable solutions should be shared and rolled out across the organization.

TAPPING STAKEHOLDER CREATIVITY (TSC)

Tapping stakeholder creativity (TSC) involves facilitating intense discussion and problem solving between stake holders to reinvent future products and processes. It is a radical new approach which enables companies to include the customers’ or vendors’ voice in developing a product, activity or service and encourages the TSC a tool that involves inventing or shaping the future together with customers. and is a radical new approach. As this is an unique innovation tool that helps synthesize the ideas of two or more groups with different viewpoints. It enables different teams of the company to participate with internal or external customers in creatively developing the future. TCC enables us to include the customer's voice in developing a product activity or service. This would be ensured by training all participants in creative problem solving , a process which will help achieve continuous improvement as well as quantum change on occasions. Vendors can rewrite the profit picture of a company by practicing Just In Time Management, quality improvement programmes and innovation initiatives.

Communication – listening for ideas

While listening to someone who speak, the mind is constantly being stimulated or triggered into thoughts of its own. These thoughts are sometimes directly related to what is being said and often apparently unrelated. Once the mind has been stimulated we tend to give attention to what is going on in the ‘“meeting in the your mind’” (often more interesting than the public one) and ‘“drop out’” of listening to the speaker. Often we will actually be “rehearsing” a response to something the speaker has said, only half listening to the speaker whilst, waiting for an opportunity to make our comment. The mind is a vast library of information, past experiences and connections, most of which are outside our conscious memory. Thoughts which are stimulated or triggered in the mind when we are listening to someone speak are actually trying to tell us something. We are taught from an early age that we must always concentrate and not allow our minds to wander. This is the correct way to listen in certain situations. For example if I am listening to directions to get somewhere, I need to listen intently to understand and capture what is being said.

MEETINGS AND THEIR EFFECTIVENESS

Meetings can waste a lot of time or they can provide an effective way to harvest ideas and ensure buy-in thus empowering the group to achieve greater levels of productivity. Meetings can be an empowering experience if handled well. The effectiveness of a meeting can be enhanced by 1) Having a clear goal for the meeting 2) Circulating the agenda in advance to ensure preparation 3) Having a system to make sure everyone is heard using thinking tools like 6M 4) Recording and implementing decisions and using good ideas 5) Being open to feedback and fresh ideas

Identify Top Management SupportIt is critical that the innovation initiative is completely supported at the top step by step. Successful innovation requires enormous patience, resources and faith. It is tough without top management support. One of the reasons why innovation initiatives fail, is because of the start-stop effect when there is no long term commitment from the top. Innovation initiatives often become the target of budget cuts at the first sign of trouble.  Score boards should measure progress and celebrate winners.  Involve top management through regular presentations.  They should be part of the steering committee and monthly reviews.  The innovation melas should showcase innovation and innovators.  The cost benefit resulting from innovations should be regularly highlighted.  Thinking tools should be used at the highest levels. It is important to initially choose actions that lead to fast, obvious results. Keep the investments low, use existing resources. Highlight and celebrate small successes. This creates excitement around the Initiative. Honour achievers. Encourage the workforce through motivating posters. Post results on scoreboards so that the whole organization can track progress.

It is critical that the innovation initiative is completely supported at the top step by step. Successful innovation requires enormous patience, resources and faith. It is tough without top management support. One of the reasons why innovation initiatives fail, is because of the start-stop effect when there is no long term commitment from the top. Innovation initiatives often become the target of budget cuts at the first sign of trouble.  Score boards should measure progress and celebrate winners.  Involve top management through regular presentations.  They should be part of the steering committee and monthly reviews.  The innovation melas should showcase innovation and innovators.  The cost benefit resulting from innovations should be regularly highlighted.  Thinking tools should be used at the highest levels. It is important to initially choose actions that lead to fast, obvious results. Keep the investments low, use existing resources. Highlight and celebrate small successes. This creates excitement around the Initiative. Honour achievers. Encourage the workforce through motivating posters. Post results on scoreboards so that the whole organization can track progress.

Asha and Kiran are the Rotary India Literacy Mission mascots

join those who have sent 45000 children back to school under the Asha Kiran Programme. There is no time to lose. Even as we speak children 8 years old and less are being beaten, abused, assaulted and forced to work. send them back to school. www.rotaryteach.org

The ICE Breaker

It is important to bring all the teams together and unite them towards a single goal. The goal should be noble; it should be inspiring and should fill the teams with energy and commitment. The leader could kick things off with an inspiring presentation and ask everyone to give their ideas on how to make this happen.  An open office atmosphere ensures greater productivity.  Start a Humor Club, share a joke on the internet.  Have a hobby or pastime which will keep you going in tough times  Use salt in moderation

Finalise the problem statement

It is critical to ensure that the problem statement is 1) Core, to the business goals of the organization. 2) It is clearly defined and is truly the problem and not just a symptom. 3) That top management is involved in the problem statement process and approves it formally in its final state. When many commando teams are planning to pursue a single problem the leaders have to support, nurture, mentor, and reward. Without this clarity and whole hearted support, the initiative will falter. It sometimes happen that junior commando teams choose the problem statement and arrive at solutions. When this is presented to the top management, they receive feedback that the management considers this a problem not worth solving. All the effort is wasted and people dismiss the process as something that does not work in our old fashioned organization.