An Innovative Advertisement

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Problem Analysis

Innovation is to analyse your problem in depth and make sure that everyone understands all aspects of the problem. Answer these questions together. Record all points using a poster and post-it slips. What is the present situation? Why has the problem arisen? Why should it be solved? Why is it a problem for me personally? What thoughts have I already had, or what efforts have I made to solve the problem? Why are these thoughts or efforts insufficient or unavoidable? What kind of action can I initiate towards solving this problem? What would the ‘ideal’ solution be? If you can able to answer the above questions, it will guide you to not only to find out the right solution but helps you to find new resolutions.

Impact Analysis

It is now time to prioritize problems to be solved. Make sure no time is wasted on non-critical problems. Team members can critique and analyze each problem ruthlessly. Put them up on white boards in your innovation centre so that people live amidst them, feeling free to add their thoughts. Task for the day Choose problems which are high-value, big-ticket items for the company. The four key issues which you like to consider are: increasing revenues, reducing costs, improving customer satisfaction and improving employee participation. Analyze each of the problem using the format given below: Impact Analysis – Outcome Time Increasing revenues Reducingcosts Improving customer satisfaction Increasing employee participation 1 Month 3 Months 6 Months 1 year Have a long term goal and stick to it through difficult times.

Sub-problem Statements

Each problem can be broken up into sub-problems. A problem is like a jigsaw puzzle, made up of many pieces which are its sub-problems. Create small teams around each sub-problem. Allow each team to work using thinking tools. Create a problem statement and sub-problem statement as per the following format and work on it with your organizational problems: Problem Statement Problem : How to…………. Serial No Sub – Problem People to be involved Budgets Outcomes Teamwork drives innovation. Challenge each other when working together.

Management Systems and Implementation – the Steering Committee

Create a steering committee to lead and coordinate the innovation initiative. The chief innovation officer is usually the chief executive. He is supported by the innovation champions and at least two members of the top management. This committee should conduct weekly reviews. They will ensure smooth process flow while inspiring the teams to deliver results. The duties of the innovation champion will be as follows: • Ensuring that the innovation spirals meet regularly, • Organizing the training of the trainers and others on an ongoing basis. • Regularly following up to ensure that the tasks agreed to are carried out. • Facilitating collection of monthly reports and preparing a consolidated report. • Handholding teams, encouraging and promoting innovation across the company. The steering committee meets once a month to review and take corrective action. The floor should be kept open for those who would like to participate. All teams can meet to gather forces for implementation. They should ensure that support is provided for innovative projects with potential.

Power of Communication

Here are a few steps you can take to improve your communication as a brand: • Let what you think, say and do be the same thing • Listen to feedback and make people feel safe to express ideas, opinions and feelings. • Be aware of how your brand is being built. • Be aware that silence also speaks. • Avoid conflict. If it cannot be avoided defuse it. • Return missed calls, emails and other queries.

The Economics of water degradation

The south Indian town of Tirupur is probably one of the richest towns in the world, producing tee shirts and other garments. The dyestuff from manufacturing soaked into the earth, so that all the water turned to the colour of dyes. Few of us are aware of how waste affects our precious, finite water resources. Water cleans and purifies. But water itself can be so polluted that it can become a pollutant or a poison instead of being the world’s best cleanser and drink. The river passively accepts any garbage when people dump their daily waste into the river; the chemical composition of the water itself is changed. Animals, aquatic creatures, birds and people are harmed by drinking such water. Untreated sewage from cities enters many water bodies. Here micro organisms begin to decompose organic matter like vegetable and household waste. A lot of oxygen is consumed by micro organisms in this process. As oxygen level fall, many types of fish and other aquatic life die. As oxygen levels touch zero, the water becomes septic and foul smelling. Our cities need to recycle sewage before it leaches into rivers. As in the case of industries like the leather industry, hazardous chemicals leach into the soil and become part of growing plants and crops. Imagine the effect of eating the food from these places. The sad part of this story is, that it is all invisible. When pure rain falls on garbage, it is dissolved and ground water and soil become poisoned. The economics of water degradation are obvious. Cities that invest in proper recycling and waste control, create jobs in these areas. They also attract prosperous people to live there. Pollutants can also seep down and affect the ground water deposits. City sewage is treated correctly in India only in 10% of the cases. Industrial waste flowing into rivers, is what makes it so tough to clean holy rivers like Ganges. Agriculture chemicals – fertilizers and pesticides find their way through water into rivers and finally into our homes. Efficient water management, composting and waste control, has to start in homes. Each of us makes a difference! Regards, Dr. Rekha Shetty Water Warrior

Give Generously, Live Abundantly

Laila Alva, a fifth grader sent US$ 20 to RBI Governor Rajan during the September foreign reserves crisis . “I saved this on my last trip abroad with my parents. I thought I could use it but the country needs it more than I do!” she wrote. The Governor, while appreciating her gesture, promised better times. This attitude of giving and sharing can have viral impact on the community. During, the season of harvests, Apostle Paul says whoever sows generously will also reap generously. Giving he says, “Should be cheerful and not motivated by guilt”. He says that if we sow generously we will reap the ultimate blessings - a bumper crop of righteousness! So what can you give this year? • You can give your time – the most precious of human assets. Give time to those who need it: lonely people who have lost hope, and are troubled. • Give your talent, whether it is playing cricket or music or dance, teach it to youngsters, educate a child out of school. • Give your ideas and thoughts to create clean, green streets. • Give your treasure, your money, to the extent you can, help others to develop skills. Giving generously is a blissful, joyful activity. “Give others all that is alive in us – our interest, understanding, knowledge, humor, everything in us that’s good. In doing so, we enhance the sense of aliveness in others while enhancing our own. When we give, we get a “heightened vitality” of what it means to be human.” – Erich Fromm Give laughter, smiles, blood, a gift, an invitation, share a meal, offer good advice when asked, give forgiveness, love and caring unconditionally, especially to those who deserve it least.

The Innovation Spiral

The first step in developing an environment that nurtures creativity is to separate idea generation from analysis. Most business sessions do not yield too many breakthrough ideas because managers are too busy shooting down each other’s ideas. Such meetings produce boring, safe and often useless suggestions. So create an Innovation Spiral where members will feel safe to be open, inventive, and even silly. Playfulness and fun define this positive climate and is critical to the emergence of creative ideas as the new ideas being developed should be challenging. If all the emerging ideas are ones that you feel comfortable with, then these ideas are old and the team should challenge themselves further. Here are a few self-limiting obstacles to creative thinking: * The habit of self-censorship. * A lack of respect for others. * Adopting the status quo. * Assuming limitations, instead of possibilities.