Problem Analysis

Take a look at the outline of problem analysis below. Let the team discuss the problem in depth and make sure that everyone understands all the aspects of the problem. Ask the team to answer the following questions for better understanding of the problem a. What is the present situation? b. Why has the problem arisen? c. Why should it be solved? d. Why it is problem for me personally? e. What thoughts have I already had, or what efforts have I made, to solve the problem? f. Why are these thoughts/efforts in sufficient or unavoidable? g. What kind of action can I initiate towards solving this problem? What would be the ‘ideal’ solution?  ‘Innovation should be part of everyone’s job description’.  Organize a joint shopping expedition for a limited value.  Visualize success and joy  Eat only freshly cooked meals, not refrigerated leftovers

Creative Problem Solving

Study all the problems identified in the problem bank together. And then ensure that each one is turned into a problem statement in the form of a question. Identifying and formulating the problem is the most difficult part of creative problem solving. Very often we state symptoms of the problems and end up wasting scarce resources chasing the illusionary ‘golden deer of the epics’. Management then becomes so emotionally committed to the wrong path that we can end up moving faster and faster along the wrong road. It is like a man who drills an oil well, in a bad spot. More and more money is spent with no resulting strike. But those involved, refuse to fill up the unproductive well and move on to a new location. They continue throwing good money after bad, because they do not want to admit that a mistake had been made initially. Problem as first stated: How to improve the brakes supplied to the car maker? Creative analysis: Why do we want to improve the brakes? Answer: To stop cars at a shorter distance Creative Analysis: How else can we stop a car at a shorter distance? Why do we want to stop the car at a shorter distance? Answer: To increase safety of occupants of the car. Restatement of problem: How might we improve safety in a car’s stopping system? Result: This is much broader than the original challenge and opens a wider door to novel ideas. At one of my early creativity laboratories for mothers, twenty-two years ago, one of the participants said, ‘My problem is how I get my son to eat eggs for breakfast.’ A rigorous analysis of the problem uncovered the real quandary, ’How do I get my son to eat a nutritious breakfast?’ The restatement of the problem enabled the mother to give the child a variety of foods ranging from cheese and idlis, to cutlets and samosas, instead of forcing the child to eat the hated eggs. Redefining the problem statement is the challenging part of the process, as all of us who have struggled with the task of arriving at a hypothesis know. Stating and understanding the problem correctly is the key to the Innovation Initiative.

Flexibility and adaptability is key to Innovation

Adapting to change and proactively responding to opportunities are daunting tasks. Top management needs to handhold teams through these risky processes. Failures need to be dealt with in a way that protects and encourages risk taking. Only CEOs can provide the time and resources required for companies to be outwardly focused, scanning the environment of competitors, customers, academicians, suppliers and even different industries. Such companies have a better chance of becoming innovation stars. CEOs can provide courage, zest, enthusiasm and speed to the whole organization. It is this energy that will drive an Innovation Initiative. Large, traditional companies have a tendency to become more bureaucratic. Bureaucracy produces politics, red tape and power struggles. People find a hundred rules to protect themselves from acting. This can repress the natural energy and enthusiasm of the organization. CEOs can prevent this deadening disease.

Course Correction

No innovative idea can be perfect when it is conceived. It has to be refined and perfected on the run. The only certainty in this endeavour is uncertainty. More than 80% of germinal, out of the box, ventures start off by following the wrong strategy. Like a kite adjusting to gusty winds, adjustments have to be made, based on customer feedback. Some companies spend so much time working on the ‘perfect’ product in their laboratories that all their funding runs out. Others find that the ‘perfect’ moment for the launch never comes. e-bay started with almost nothing. As Mag Whitman, CEO, e-bay put it: ‘Its better to put something out there, and see the reaction and fix it on the fly…….we are better off spending six days in the lab, putting it out there, getting feedback and then evolving it…….’ Ideas shaped in the market, in response to changing customer aspirations and fashions are very difficult to copy because of their dynamic changing character. The best time to do this is of course when everything is going really well. Organizational energy is high and innovation is like a kite we fly just because we are in high spirits and want to know if we can be even better than the best.

Feedback Systems

Make sure that a log book is maintained by every innovation spiral. Weekly meeting minutes can ensure a smooth flow of information. Regular reports from each spiral ensure that the activities planned are moving smoothly. Monthly reviews can help in providing valuable feedback and opportunities for expanding participation. They also ensure top managements’ attention to projects. Formal feedback should be provided to problem owners, who bear the brunt of implementation in unfamiliar territory. Rewards should be an integral part of the system. Innovation should be part of the individual’s measurable job description, not just something he does if he feels like it. * Have a talk on innovation by a Company CEO who has practiced it.

Suggestions for the facilitator

 Become familiar with what discourages creativity and speculation and what encourages it.  Listen to team members. Encourage, nurture and paint any picture they wish in their own words. Avoid making judgments, tuning out, listening to your own thoughts or not really understanding the speaker. Work on improving listening skills, especially the non-verbal ones.  Be vigilant, and deal with members who try to dominate with immediate and endless details. While they are brilliant, they can ruin a meeting so try to steer them away without alienation. Avoid the compulsive speaker’s eye during the discussion.  Keep the energy level high. Use your alertness, intensity and enthusiasm to improve the field. Your attitude is contagious. Your body language can stimulate the group to greater enthusiasm.  Use visuals, excursions and dynamic movement to avoid slothfulness. Changing the location renews the group especially when people are tired. It is often like an actual vacation from the problem and people return with fresh ideas.  Keep the pace fast, but not hurried.  Use humour, laughter breaks and laughter exercises.  Surprise the group. Have a plan to shake things up for post lunch sessions, or low energy times.  Make sure the problem owner is getting what he wants.  Let everyone learn the demanding role of the facilitator.  Keep an eye on the climate. Be gentle but firm. Be in charge of process. The facilitator is like the conductor of an orchestra. Minute to minute he is responsible for getting the best out of team members in a meeting.

Owning a Problem

Call for problem owners. It is essential for every problem to have a problem owner (PO). It is this problem owner who will choose the solution that suits his resources map (6Ms and time). The PO is critical because otherwise the teams will have not have the necessary momentum to reach the finish line and side step hurdles. A problem without an owner is a baby without a mother. The Problem Owner Owner • owns the issue • describes it • directs the content of the meeting by: contributing wishes and ideas, selecting the avenues to explore, paraphrasing ideas to check understanding before evaluating • evaluates constructively • decides when a solution has been reached • commits to next action The team is working with and for this person. The problem owner is responsible to get as much as possible from the team. How the problem owner interacts with team members and their ideas will have a profound impact on the productivity of the group, so it is important that interaction with the team members is designed to increase their involvement.