Key Elements in an Innovation Initiative

1. Stimulating Identifying people to be included in innovation initiative Help in selecting projects for creative problem solving Making available teams to work on projects 2. Nurturing Officially recognize the teams and scope of activity. Schedule presentation to top management Provide a budget, Organize Innovation symposiums. Provide space and time for innovation spirals to meet 3. Sustaining Start a MINDSPOWER club to meet once a month. Give innovation awards Celebrate good ideas. Prepare reports and publish success stories Use the innovation club for self development 4. Reinstating Communicate results of Innovation Initiative Have annual awards for Best Teams

Organizational Culture and the Emphasis on Innovation

Without the oxygen of support and applause, ideas often die in infancy. The creativity improvement program can be the foundation that enables all other company programs to be effective. There are a number of steps to ensure that the program encourages innovation. IBM whose motto is ‘Think,’ believes in ‘More intellect, less materials.’

Innovation champion

An innovation champion, accredited to be a Four Ace MindsPower trainer with the necessary training and attitude, is critical to the success of the Innovation Initiative. The champion should have Innovation facilitators in every department. In addition, leaders of innovation spirals hold together the structural network required for the process to work. Top management support and empowerment of the champion are needed to provide autonomy and delegation, which are key to innovation.

The Power of CEO

CEOs can ensure a culture of innovation that highlights the importance of harnessing the talent of the entire organization. Only CEOs can lead such quantum shifts in strategy. They alone can create an organizational climate, where fundamental assumptions are open to question. A real gap in Indian companies seems to be CEOs who nurture companywide innovation. While many CEOs are ‘visionary leaders,’ most are not enthusiastic champions of company-wide innovation. Both financial and psychological support from top management is critical for the culture of innovation. One of the main inhibitors of innovation is the attitude of the ‘Do it my way.’ Leaders need an effective communication system to share their business vision with the grassroots. This helps to empower all levels of the organization.

Innovation in the various stages of organizational development

The metamorphosis model of organizational development, passing through the cycles of growth and decline, describes the organizational life cycle of companies: Emergence-Growth-Decay-Death Focus on innovation, may rescue an organization in the declining phase of the organizational life cycle. Re-innovation or renovation becomes important when an old, traditional company goes into decline. The first phase is often entrepreneurial and innovative with a sudden burst of energy capturing a new space in the market. This creative phase is terminated in a leadership crisis. It was Schumpeter who said, “It is rare for anyone always to remain an entrepreneur throughout the decades of his active life.” This cycle progresses from entrepreneurship to an organization that becomes slow and complacent.

Innovation Spirals

The word ‘spiral’ grew out of the MindsPower belief that an idea is like a stone thrown into the still surface of the lake. The ripples spread across the lake. Just as the flutter of a butterfly wing in the rain forests in Brazil can cause an earthquake in Indonesia, or when New York Stock Exchange sneezes, the Asian economies catch pneumonia, every new idea changes the company. Innovation spirals are cross-functional teams, created to design and implement corporate strategies. Kanter writes of factors that inhibit the culture of innovation. • Dominance of restrictive vertical relationships • Poor lateral communications • Limited tools and resources • Top-down dictates • Formal, restricted vehicles for change • Reinforcing a culture of inferiority • Unfocused innovative activity Building an organizational culture supportive of creativity is not something which can be done in a hurry. It takes time to build trust between individuals and to reinforce the beliefs and norms we wish to encourage. Despite the obstacles, continuous efforts must be undertaken to ensure the development and maintenance of a creative culture in order to ensure systematic innovation.

A Wish List for Innovation

1. The government could play a major role in making innovation a key factor in economic leadership. There should be a Department of Innovation in the Central government with units in all State governments. 2. Industry bodies like CII should set up innovation centers. 3. IIM Ahmedabad has a center for Innovation, Incubation and Environment. 4. Anna University in Chennai has an Innovation Centre. There is space and a need for hundreds of such centers, especially in academic institutions. 5. As an aid to formulating the research design for this study, the researcher visited the Society for Innovation and Development (SID) at the Indian Institute of Science, Bangalore for interaction with commerce and industry. This organization helps companies by providing them with incubators for new ideas. However much more needs to be done. 6. Innovators should be honored with national awards. Indian companies should have better facilities for filing patents for innovations and inventions. Many young inventors fall by the wayside because the procedure is so expensive, time consuming and complicated. Government should have a more enabling attitude to protect the nation’s wealth of ideas. 7. The educational system should be based on developing creative and innovative thinking. Thinking tools and methodologies should be part of the syllabus. 8. All technical institutions should have innovation and creativity taught as a subject. Companies should recruit innovative people and support them through the process of development. Textbooks on innovation and creativity should be written. 9. All induction programs in organizations should include creativity and innovation. 10. The new trend in business is that people do not stay in jobs over a lifetime. Most respondents in the survey had been in their jobs only for five years. An intensive program to awaken organizational innovativeness and the possibility of enrolling new employees as organizational change agents should be presented early in the process.

Customer-Centric Processes

Customers need to be engaged and involved in the process of constant innovation. Market research alone cannot do it. Here are a few suggestions: • Involve everyone in the quest for ideas • Involve customers in your process of generating ideas • Involve customers in new ways. • Focus on needs that customers don’t express • Focus groups provide feedback only on existing ideas. • Seek ideas from new customer groups Harvesting ideas is good. But using them is critical. Tapping customer innovation is a process that can help customers give creative ideas.